It always takes two to reach greatness
That’s what we celebrated on the 30th of April.
On April 30, 2025, Neweast ISUZU proudly celebrated the grand opening of its newest showroom in Riyadh. This event not only marked the launch of the second Neweast ISUZU showroom in Saudi Arabia following the success of the Jeddah showroom in 2024 but also highlighted the continued strength of the partnership between Neweast and ISUZU. Together, they are expanding their reach and delivering exceptional vehicles and services to customers across the Kingdom.
A Strong Partnership: Speeches and Shared Vision
The evening began with powerful speeches from leaders who shared reflections on past achievements and a united vision for the future of Neweast ISUZU and ISUZU in Saudi Arabia.
Ahmed Ahli, Group CEO of Neweast Group, expressed his gratitude for the enduring partnership with ISUZU and how it has fueled success in the Kingdom.
Mr. Abdulaziz Al Shehri, General Manager of Neweast ISUZU, shared his excitement about the company’s continued growth and its contribution to ISUZU Motors Saudi Arabia’s expansion.
Mr. Kazuo Goda, President of ISUZU Motors International FZE, emphasized the global strength of the ISUZU brand and Neweast’s role in bringing advanced solutions to the Saudi market.
Additional speeches were delivered by esteemed guests:
Mr. Tugrul Arikan, General Manager of Anadolu ISUZU
Mr. Farid Sihocine, Sales & Marketing Director at KYB Middle East FZE
Mr. Junichi Kubo, President of ISUZU Motors International Operations (Thailand) Co., Ltd.
Each speech underlined the power of this collaboration and its growing impact on the Kingdom’s transport sector.
Recognizing Success: Trophies and Gratitude
A highlight of the evening was the exchange of trophies between Neweast ISUZU and ISUZU leaders, symbolizing the strength of their ongoing partnership.
Trophies were also awarded to key partners whose support has been essential to Neweast ISUZU’s success:
Yelo
Nawader Al Riyadh for Trading
Theeb Rent a Car
Saeed M. Albassami Company
Budget Saudi Arabia
Twaik Holding Group
Zahran Operations & Maintenance
Ahmed Soliman Al Fahhad & Sons Co.
These valued partners continue to play a vital role in the brand’s expansion across Saudi Arabia.
The Car Reveal: A Moment to Remember
One of the most anticipated moments of the night was the grand reveal of the latest ISUZU models:
The ISUZU D-MAX 2025 a powerful and reliable truck built for the toughest challenges.
The ISUZU MU-X 2025 a luxury SUV that blends comfort, safety, and performance for both city drives and off road adventures.
This reveal reflected Neweast ISUZU’s commitment to delivering top tier vehicles that meet the diverse needs of the Saudi market.
Dinner, Entertainment, and Fun Activations
The evening wrapped up with an elegant dinner, engaging entertainment, and exciting activations. Guests enjoyed a lively atmosphere where they could connect, relax, and celebrate the launch together. It was a memorable night filled with energy, vision, and shared success.
A Bright Future Ahead: ISUZU’s Continued Growth in Saudi Arabia
The Neweast ISUZU Gala Dinner was not just a celebration it was a statement of what’s to come. With showrooms now in both Riyadh and Jeddah, Neweast ISUZU is well positioned to continue providing high performance vehicles like the ISUZU D-MAX and MU-X across Saudi Arabia.
In a major first, ISUZU buses have also been introduced to the Kingdom offering efficient, comfortable, and reliable solutions for large scale transportation needs.
The Riyadh location is more than just a showroom it’s a complete ISUZU service center, offering expert maintenance, repairs, and genuine ISUZU spare parts to ensure every vehicle stays in peak condition.
Visit us today at the Neweast ISUZU showrooms in Riyadh and Jeddah, or contact your authorized ISUZU dealer for more information about ISUZU parts, service, or pricing.