Who We Are
Driven by Excellence in Automotive Spare Parts Since 1992
For more than 30 years, Neweast has played a vital role in the automotive aftermarket industry. Since our start in 1992, we have earned a reputation as a reliable global partner, trusted for our quality parts, consistent service, and forward thinking approach.
HISTORY OF NEWEAST
At Neweast, we do not just supply parts; we keep vehicles moving and businesses running. What began as a modest operation has grown into one of the Middle East’s leading automotive spare parts suppliers. Today, we serve customers across continents, from Europe to Southeast Asia, offering a wide selection of top tier parts for all types of vehicles.
Whether you are running a fleet or replacing a single component, Neweast is the name you can rely on for quality, consistency, and care.
What Makes Neweast Different?
What sets us apart is not just the 70,000+ parts we stock or the 230+ brands we carry. It is the values that guide us every step of the way:
Focus: We take the time to understand your challenges and deliver the right solutions to keep your business running smoothly.
Nurture: We believe in long term relationships with clients, suppliers, and team members. At Neweast, it is about partnerships, not transactions.
Consistency: No matter how the market evolves, our standards remain uncompromised.
Mission & Vision
- Our Mission: Together we are building more than a business, we are building trust. Our mission is to continue being the most dependable name in automotive spare parts, providing high-quality products and outstanding service to customers around the world.
- Our Vision: Setting the standard we see ourselves as more than a supplier. Our vision is to be the one-stop destination for all things automotive, offering unbeatable variety, reliable service, and a customer-first mindset that drives everything we do.
Commitment, Innovation,
and the Road Ahead
“At Neweast General Trading, our foundation rests on three principles: Focus, nurture, and consistency. These values have guided us for over three decades. As a global player in the automotive aftermarket, we remain committed to quality, service, and innovation. Our goal is simple: To continue being a partner for our clients, who can count on us today, tomorrow, and for years to come”.
Ahmed Juma Ahli, Group CEO
“At Neweast General Trading Saudi Arabia, our mission is to uphold the legacy of excellence established by our group while meeting the unique needs of the Saudi market. With a strong foundation built on focus, nurture, and consistency, we are proud to bring world-class automotive solutions to the Kingdom. As the authorized ISUZU dealer, we are committed to providing reliable products, responsive service, and long-term value to our clients. Our journey in Saudi Arabia is just beginning, and we look forward to driving success with our partners every step of the way.”
Abdulaziz Al Shehri – GM KSA
Powering Global Progress with Precision and Innovation
Fueling Progress, One Part at a Time
Operating out of the UAE, Neweast has grown into a global leader. From Dubai to Southeast Asia, we’ve built a network that ensures every product we ship meets our strict standards for quality and reliability.
Global Reach, Personal Service
We may serve clients around the world, but we never lose sight of the personal touch. Whether you're placing a bulk order or looking for a specific part, we take the time to understand your needs and deliver with care.
Our Operations
As the official ISUZU vehicle distributor in Saudi Arabia, we're proud to be part of the Kingdom's journey toward Vision 2030. Our facilities in the region support this goal through innovation, efficiency, and a firm commitment to excellence.
We also operate with a strict "zero waste" mindset, minimizing missed sales and late deliveries. It is this level of precision that's helped us become a top name in the region.
Built on Innovation
Innovation drives everything we do. From our 52,000 m² warehouse to daily international shipments, we have invested in the systems and infrastructure needed to deliver better, faster, and smarter.
Our logistics operation is built for reliability, so you get what you need exactly when you need it.
Looking Ahead
Our eyes are on the future. For us, it's not just about keeping up; it's about staying ahead. We are committed to continuous improvement, meaningful partnerships, and pushing the limits of what's possible in our industry.
With every part we deliver, we are not just solving a problem; we are helping build the road ahead.